Paid Advertising

Google Ads & Meta Ads for Home Service Pros

Targeted campaigns that bring calls from homeowners ready to book. Every lead captured and followed up in seconds.

The Foundation

What Makes Paid Ads Actually Work

Running ads is easy. Running ads that bring real leads takes more. It takes landing pages built for conversion, instant follow-up when someone reaches out, and ongoing optimization based on what's actually working.

The difference between a campaign that fills your calendar and one that just burns budget usually comes down to what happens after someone clicks. That's where the system matters.

We build campaigns that connect to everything else: your website, your CRM, your follow-up sequences. Every piece working together toward booked jobs.

What Great Campaigns Include
  • Dedicated landing pages matched to each campaign
  • Instant follow-up that catches leads while they're hot
  • Precise targeting for your service area and ideal customers
  • Weekly optimization based on real performance data
Our Approach

Ads as Part of a Lead System

We don't just run ads. We build the entire lead engine. Your campaigns connect to landing pages, instant follow-up, and nurture sequences that turn clicks into booked jobs.

When someone clicks your ad, what happens next matters more than the ad itself. That's why we build dedicated landing pages for each campaign, with messaging that matches exactly what the person searched for.

When they fill out a form or call, our AI concierge responds in seconds. Not minutes. Not hours. Seconds. That alone can double your close rate on leads.

And because your ads tie into the same SEO and local marketing strategy, everything works together. Paid and organic reinforce each other instead of competing.

The AM Creative Difference Integrated
  • Custom Landing Pages

    Built for each campaign, not your homepage

  • Instant Lead Response

    AI follow-up in seconds, not hours

  • Weekly Optimization

    Constant refinement, not set-and-forget

  • Lead Nurture Sequences

    Stay top of mind until they're ready

What's Included

Full-Service Campaign Management

We handle everything from strategy to optimization. You focus on running jobs while we focus on filling your pipeline.

Google Ads

Search campaigns that capture homeowners actively looking for your services right now.

Meta Ads

Facebook and Instagram campaigns that build awareness and generate leads in your service area.

Landing Pages

Conversion-focused pages built specifically for each campaign with clear calls to action.

Lead Magnets

Guides, checklists, and offers that give people a reason to share their contact info.

Conversion Tracking

Proper tracking setup so you know exactly which campaigns drive real leads and jobs.

Weekly Optimization

Continuous adjustments to targeting, bids, and creative based on real performance data.

The Full Picture

From Click to Booked Job

Every piece connects. Your ads feed into a system designed to capture, respond, and convert.

Targeted Ad

Reaches the right customer

Landing Page

Focused on conversion

Lead Captured

Info saved instantly

AI Response

Follow-up in seconds

Job Booked

On your calendar

Why It Works

Built for Home Service Companies

We work with HVAC companies, contractors, and trades every day. That shapes how we run campaigns.

Seasonal Flexibility

Scale up for busy season, dial back when you're booked. No locked-in spend.

Emergency Targeting

Capture high-intent searches from homeowners who need help right now.

Service Area Precision

Target the exact cities and neighborhoods where you want to work.

Trades Experience

We know what works for service businesses. No generic agency playbook.

Let's Talk

Ready to Build Your Lead Engine?

Managed advertising is part of our Growth Engine Pro tier. Let's talk about whether paid ads are the right fit for your goals.

Managed ads are available with Growth Engine Pro and Blueprint Content Partner tiers.