HVAC Marketing That Fills Your Schedule

Plans run from $297 to $2,500 per month depending on how much of the system you want running. Ad spend is separate and stays yours to set.

Most heating and cooling companies start on a tier that bundles the website, local SEO, and lead follow-up, then add ads once the foundation is catching calls properly. A workable starting ad budget usually falls between $1,000 and $3,000 a month, though a dense metro costs more per click than a rural county. Full breakdown on our pricing page.

Local Services Ads run above every other result on Google with a Google Guaranteed badge, and you pay per lead instead of per click. For emergency heating and cooling work, they are usually the highest intent channel available.

They are worth it if you can answer the phone quickly and your review profile is healthy, because Google ranks them heavily on responsiveness and reviews. If calls go to voicemail during the day, your position drops and you are paying for leads you never convert. That is why we set up follow-up before we turn them on.

Yes. Google refunds leads that are outside your service area, for a service you do not offer, spam, or a booking that never happened. You submit the dispute from the Local Services dashboard.

Two things worth knowing. Disputes have a filing window, so they need submitting promptly rather than at month end. And accounts that dispute a high share of leads can get scrutinized, so the goal is tight service area and job type settings that prevent bad leads rather than a habit of disputing them after. We handle the settings and the disputes as part of ad management.

Ads bring calls in days. Local SEO usually shows real traction in three to six months, sometimes faster if your website and Google Business Profile are already in decent shape.

The order it tends to happen in: profile and technical fixes register within weeks, impressions climb before clicks do, map pack movement in your closest towns comes next, and the outer edges of your service area come last. We report monthly so you can see it moving before the phone reflects it.

Use the shoulder months to bank pipeline instead of going dark. Push maintenance agreements, keep review volume climbing, and stay in front of past customers so you are the first call when the weather turns.

The slow stretch is also the right time to build content and service area pages, because that work takes months to mature and you want it ranking before peak season, not during it. Our seasonal HVAC playbook goes deeper.

Yes, more than almost anything else in local search. Review count, average rating, and how recently you earned them are among the strongest map pack signals, and they also determine your Local Services Ads position.

They are usually the last thing a homeowner checks before dialing, too. We set up an automated request that fires after a completed job, so reviews keep arriving without anybody chasing them.

No. We are based in Amesbury, Massachusetts, and we work with heating and cooling contractors across the country.

Local search behaves the same way in Massachusetts as it does in Texas. The town names change and the season shifts, but a homeowner with no cool air searches the same way everywhere. Working with us from out of state means video calls instead of a visit to your shop, and you send us job photos instead of us shooting them. Everything else runs identically.

Three things, and you can check all of them before you sign.

• You own everything. Website, domain, content, ad accounts, from day one. Leaving costs you nothing but time.
• No long contracts. A short initial commitment while the system gets built, then month to month. We have to earn the next month.
• One team, one system. Website, SEO, ads, and follow-up under one roof, so nothing falls between vendors and nobody blames the other guy when the phone is quiet.

We also report on calls and booked jobs rather than impressions, and if the work is not producing at ninety days we will be the ones to say so.