"The Results Are Dramatically Noticeable"
"We've been in business for over 30 years and have dealt with various marketing companies, some local and national companies to help promote our business. I will say that in the last four months since we aligned ourselves with Jon and his company, they have built a beautiful and advanced website and their hands-on approach to fine tune our marketing is dramatically noticeable."
Brian Kealey, Owner - Kealey's Duct & Dryer Cleaning
Six Months of Real, Measurable Growth
From a basic GoDaddy website with zero tracking to dominating local search across two states.
30 Years of Reputation. Zero Online Visibility.
Kealey's Duct & Dryer Cleaning had been serving the North Shore since 1993. Brian Kealey built his business on quality work and word of mouth - 30+ years of it. But when potential customers searched online for dryer vent or duct cleaning, Kealey's was nowhere to be found.
The business was running on a basic GoDaddy website with GoDaddy's SEO services. No analytics. No call tracking. No way to know what was working or where leads were actually coming from. The website looked generic and wasn't built for the HVAC cleaning industry or local search.
- GoDaddy website that wasn't built for local service businesses
- No Google Analytics, no Search Console, no tracking of any kind
- Gmail for all business communications
- Minimal visibility in local search beyond Salisbury
- No CRM or lead management system - leads falling through the cracks
- Past marketing companies that didn't deliver results
"We've been in business for over 30 years and have dealt with various marketing companies, some local and national companies to help promote our business."
Brian Kealey, Owner
A System Built for HVAC Pros, Not Another Generic Template
We replaced everything that wasn't working with an integrated marketing system designed specifically for local service businesses.
Replace Everything, Track Everything
We launched a new conversion-focused website built specifically for HVAC and dryer vent cleaning, not a generic template. Set up Google Analytics, Search Console, and AM Connect CRM with automated follow-up. Professional workspace email replaced Gmail. Proper tracking from day one so every lead and call could be measured.
Target the Right Keywords, Fast
We focused on dryer vent cleaning as the growth driver - quicker jobs, scalable, high demand. Optimized core service pages through local SEO, built initial location pages, and deployed backlinks. Hit #1 for "dryer vent cleaning near me" in the first full month. Google Business Profile fully optimized to dominate map results.
Build Authority While Others Coast
While competitors slowed down for winter, we accelerated. Built hub-and-spoke content architecture for both service lines. Published location pages targeting towns across Massachusetts and New Hampshire. Deployed press releases, cloud stacks, and authority building. Laid the foundation for an explosive spring.
Record-Breaking Results When It Matters Most
Everything compounded. Search impressions shot up 133% in a single month. Calls nearly doubled. Form submissions surged. AI search started sending qualified leads. The system we built through winter delivered exactly when spring demand hit - Kealey's best lead season ever from Google and AI search combined.
From Invisible to Unavoidable
The transformation wasn't gradual. Once the foundation was set and content started compounding, the results accelerated fast.
Search Domination
Average search position improved 23 spots - from page 4 (position 39) to page 2 (position 16) overall. For the terms that book jobs, it's even better: "dryer duct cleaning" sits at position 1.9 and "air duct cleaning" at position 5.2. Kealey's now appears in over 22,900 Google searches every month.
The Phone Started Ringing
48 tracked incoming calls in March alone, up 85% from February. 21 completed contact forms on the website. The combination of higher rankings and a website actually built to convert means more of the right people are finding Kealey's and picking up the phone.
Location Pages Breaking Out
The Salisbury location page exploded with 525% traffic growth. The dryer vent cleaning hub page surged 140% after the hub-and-spoke build. Each location page is a targeted net catching homeowners searching for service in their specific town.
AI Search Delivering Real Leads
Two qualified leads came directly from AI-powered search in March - not just website traffic, but actual CRM opportunities. We built AI search visibility early, and it's already converting. This is a competitive advantage most local businesses haven't even thought about yet.
Month-by-Month Growth
Six months of compounding search visibility. The foundation built through winter delivered explosive spring results.
Search Impressions
Monthly Google impressions - 12x growth in 6 months
Average Search Position
Lower is better - climbed 23 positions toward page 1
| Month | Impressions | Avg Position | Calls |
|---|---|---|---|
| Sept 2025 (Start) | 1,814 | 39.35 | Baseline |
| Oct 2025 | 4,427 | 29.90 | 20 |
| Nov 2025 | 4,700 | 33.63 | 78 |
| Dec 2025 | 7,406 | 31.82 | - |
| Jan 2026 | 8,730 | 36.05 | 21 |
| Feb 2026 | 9,828 | 24.02 | 26 |
| Mar 2026 | 22,911 | 16.01 | 48 |
Brian's Google Review
"We've been in business for over 30 years and have dealt with various marketing companies, some local and national companies to help promote our business. I will say that in the last four months since we aligned ourselves with Jon and his company, AM Creative Marketing, they have built a beautiful and advanced website and their hands-on approach to fine tune our marketing is dramatically noticeable. Jon is responsive every time I have a question and we are confident that 2026 will be an explosive year because of Jon and AM Creative Marketing. Ethics and professionalism is the key to building a successful company and Jon has shown that quality many times over."
Google Review - 5 Stars
The Kind of Service Marketing Should Attract
Kealey's delivers professional duct and dryer vent cleaning across the North Shore and Southern NH. Our job is making sure the right homeowners find them.
One Integrated System, Not a Pile of Disconnected Tactics
Kealey's results came from every piece working together - not any single tactic in isolation.
SEO & Local Search
From position 39 to the top of page 1 for money keywords. Hub-and-spoke content architecture, location pages across MA and NH, Google Business Profile optimization, and authority building that compounded month over month.
Learn about our SEO servicesWebsite & Conversion
Replaced the generic GoDaddy site with a conversion-focused website built for the HVAC cleaning industry. Service pages that rank, location pages that capture local searches, and a design that builds trust with homeowners.
Learn about our web designAI Search Visibility
Early investment in AI search optimization is already paying off. Two qualified leads from AI-powered search in March alone. As more homeowners use AI to find services, Kealey's is positioned ahead of competitors who haven't started.
Content & Authority
Blog posts, trophy content pieces, press releases, and guest posts that built Kealey's topical authority. The dryer vent fire prevention guide, seasonal content, and hub-and-spoke architecture that turned the site into a resource Google rewards.
Lead Automation
AM Connect CRM with automated text-back for missed calls, email workflows, review request automation, and pipeline tracking. Every lead is captured, every call is tracked, and no opportunity falls through the cracks.
Local Market Expansion
Started in Salisbury and expanded across Essex County MA, Rockingham County NH, and into Southern Maine. Each location page targets homeowners searching for service in their specific town, turning one business into a regional presence.
Learn about local marketingYour Reputation Deserves Marketing That Actually Works
If you're a home service pro tired of wasting money on marketing that doesn't bring in jobs, let's talk about building a system that does.
Results are specific to this client's market, services, and execution. Individual outcomes vary based on market conditions, competition, budget, and commitment to the marketing process.