The work is the marketing. We make sure it gets seen.

For most contractors, three to five posts a week across Facebook and Instagram is the practical target - enough to stay top of mind without requiring constant attention. At minimum, post at least once a week to each active platform. Add a Reel or short-form video at least once a week, and update your Google Business Profile with fresh photos every week or two.

The number matters less than showing up consistently over time. Sporadic bursts followed by silence hurt more than a modest steady pace. We plan content around project milestones - one good job site shoot can produce two to three weeks of posts if the shot list is right. The goal is always to look busy and in-demand, not to go viral.

No. A current iPhone or Android phone is the better tool for most social content - faster to shoot, easier to share directly, and the algorithms on Instagram and TikTok are tuned to favor footage that looks like it came from a phone. Highly produced, polished video often performs worse than raw job site footage shot vertically on a Samsung or iPhone.

What matters is light, stability, and knowing what to capture. Natural daylight outside beats indoor lighting almost every time. A simple tripod or a crew member holding steady is enough. Our shot lists tell your team exactly which moments to get so you're not improvising on a busy job site.

That's the second path we built specifically for this situation. We help you find and vet a local photographer or videographer in your market - reviewing portfolios and rates with you - then hand them a project-specific shot list built around your trade, your project type, and which platforms we're targeting. The raw files come to us and we handle editing, captions, scheduling, and posting from there.

Contractors in Texas, Florida, and other markets run the same content engine this way with the same results as our local clients. The only difference is who holds the camera on-site. We've worked this model successfully with roofing companies, remodelers, and HVAC businesses nationwide.

Social posts don't move Google rankings directly - Google doesn't use Facebook or Instagram as ranking signals. What social does is drive behavior that does matter for local SEO: more branded searches (people Googling your company name after seeing your posts), more traffic to your website, and more visits to your Google Business Profile. Regular photo uploads to GBP do feed local ranking signals directly.

Running social alongside local SEO for contractors creates a compounding effect - social builds brand awareness, SEO captures the searches that brand awareness generates. Most of our clients see this play out in 90 to 120 days.

The raw files come straight to us via a shared folder or direct transfer. We sort and select the strongest shots, edit the video clips, cut Reels and short-form content to platform specs, write the captions (with location tags and relevant hashtags), schedule posts across your active platforms, and queue the Google Business Profile photo updates. You review the full content calendar before anything goes live.

One project shoot typically generates content spread across two to four weeks of posts. Once a project is captured, your involvement is one approval pass and done. No chasing content, no writing captions, no logging into schedulers.

Both, but in that order. Organic posts build the trust foundation and tell us which content actually resonates with your audience. Once we see which posts perform, we put budget behind those specific pieces to push them to homeowners in your target zip codes. Boosting a post that already has organic engagement almost always outperforms a boosted post that starts cold.

For contractors doing both social and search, your Google Ads capture homeowners who are actively searching - social builds awareness so more of them search in the first place. The two channels work the full funnel.